The degree equips students with creative, critical and analytical skills ideal for lifelong learning. The degree offers a wide choice of career options and can provide a solid foundation for further studies. This is a highly flexible degree in which students can either incorporate multiple subjects, yet still attain specialist knowledge in a particular disciplinary area of their choice, or focus on particular disciplines or areas of study. The Bachelor of Arts fosters a global perspective and equips students with core life skills as well as the fundamental generic skills insisted on by employers: critical thinking, research capability, ethical practice, creativity, independence, autonomy, initiative, innovation, effective communication (oral, written and electronic), presentation skills, teamwork and interpersonal skills, management and planning skills, computer literacy, and cultural awareness. These skills are introduced in foundation units and developed in disciplines and/or areas of study. 

The Bachelor of Arts fosters the accumulation of knowledge and the development of a diverse set of skills essential to the formation of independent thinking and empowering the individual to create a new future, new career prospects and the ability to meet the challenges of the modern workplace. Examples of career paths include management, public relations, public service, education, business, human resources, research and analysis, and creative industries. The employability of Arts graduates is a reflection of the skills they acquire during their study.