The Marketing Department prepares students for fulfilling careers by developing  specialized skills in the management of customer relationships through the creation, communication and delivery of value to customers.  Our well-regarded faculty engages in a wide variety of professional development and scholarly activities to assure that the JMU marketing student receives the finest business educational experience.  We take great pride in a tradition of vibrant instruction within an innovative curriculum. Marketing students have a choice in selecting a concentration in General Marketing, Sales and Business Marketing or Marketing Information Systems.