理学硕士 - 管理 - 数字商务

斯旺西大学 — 海湾校区

理学硕士 - 管理 - 数字商务

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项目概述 / Program Summary

The digital economy has created a plethora of new opportunities for businesses, including new business models and modes of competition in different sectors of the economy. The skills students will possess can help organizations to embrace this, remain competitive, and, whilst rethinking each aspect of their current business model, become “digital”.

The Master of Science Management (Digital Business) at Swansea University will give students an intensive focus on the impact of Information Systems on managing organizations and the related challenges and opportunities of new business models, covering topics such as managing in a digital world using information systems, and Digital Business.

Students will also learn about management in an interconnected global community as well as core management concepts such as managing financial resources, operations management, human resource management and marketing management to give them a solid grounding in a range of dynamic business principles.