Program Description

This program is designed for students pursuing a career within the field of social media marketing. The coursework gives students an understanding of the processes and techniques required to execute a successful social media marketing campaign, and a 12-month Co-op provides valuable work experience in the industry.

At the end of this program, students will have the tools required for the development and execution of a social media marketing campaign and will be able to demonstrate knowledge of management operations within the industry, including business law and business computer applications.