The study of business and decision analytics can be combined to help individuals prepare for the social, political, and cultural challenges that contemporary businesses, governments, and not-for-profit organizations face. By undertaking this combination of studies, individuals will develop the necessary personal and professional competences to excel in various roles within modern business, including accountancy and finance, strategy, marketing, human resource management, data analytics, entrepreneurship, and innovation. This program is taught by renowned industry professionals and researchers, providing students with the opportunity to specialize in specific areas of business, such as Global Business, Entrepreneurship and New Venture Creation, Eco Innovation, Future of Work, and Theories and Techniques of Persuasion.