The study of business and marketing can be combined to prepare individuals for the social, political, and cultural challenges that contemporary businesses, governments, and not-for-profit organizations face. By undertaking this combination, individuals will develop the necessary personal and professional competences required to work across various roles in contemporary business. These roles include accountancy and finance, strategy, marketing, human resource management, data analytics, entrepreneurship, and innovation. The instruction is provided by industry professionals and researchers who are recognized worldwide. Additionally, individuals have the opportunity to specialize in specific areas of business, such as Global Business, Entrepreneurship and New Venture Creation, Eco Innovation, Future of Work, and Theories and Techniques of Persuasion.