University of Edinburgh's Master of Science in Marketing will give students an in-depth knowledge of marketing from both an academic and practitioner's perspective, enabling them to address marketing challenges in critical and creative ways.
They provide students with an in-depth understanding of the theoretical foundations of marketing alongside current and emerging practitioner applications in many areas such as:
- Marketing management
- The analysis of marketing decisions
- Consumer behavior
- Marketing research methods
Students will be able to tailor their studies to their interests, such as marketing communications, through their option course selection.