Good marketing is pivotal for business success. From delivering customer value to devising creative digital communications, marketing is a key area in the contemporary business world and offers many exciting and rewarding professional opportunities.

The Marketing MSc offers valuable and career enhancing pathways to study contemporary marketing principles and theories that are grounded in academic research and real world practice.   The course is accredited by the Chartered Institute of Marketing (CIM), and it is possible to gain sought after CIM qualifications in professional marketing and become a member while studying at Brunel Business School. Students can obtain the CIM Certificate or Diploma in Professional Marketing at an approved training centre, and students have certain exemptions from the courses.

Students will develop vocational and creative skills, systematic and critical thinking, and expertise that will enable them to generate, implement, and evaluate marketing and branding activities that will deliver value to employers and customers. Cutting edge academic and applied knowledge and experience can be obtained from all the modules whose teaching is grounded in the global practice of marketing in the twenty-first century.