Master of Communication. Immerse student in refining analytical, leadership, and engagement skills across diverse communication realms within private, government, and community sectors. Tailor their expertise by specializing in either Strategic Communication or Marketing Communication and fine-tune their abilities in innovation, social research methods, behavior change, and more. Right from the outset, they will engage in contemporary global communication practices and acquire genuine workplace insights in both local and international communication landscapes. Through hands-on experience and projects, they’ll develop a comprehensive understanding of the challenges confronting the communication and media industries. They’ll graduate ready to take their knowledge back to the workplace to step up into leadership roles.
Study a Master of Communication and they will:
Demonstrate an in-depth understanding of human communication processes and environments.
Become confident in using a range of social research methods relevant to strategic or marketing communication.
Demonstrate critical thinking and vision to address mid to long-term strategic communication issues.
Become confident in counselling senior management on strategic communication and possess the ability to lead teams within organizations.
Link communication research, planning, implementation, and evaluation to organizational strategic plans.
Apply your understanding of communication theories towards a major research project.