Master of Marketing Management is designed to prepare student with the necessary skills and knowledge for managerial positions in an increasingly dynamic business landscape.

Through a combination of functional coursework, interactive discussions, case studies and hands-on projects, they will gain a comprehensive understanding of marketing strategies, consumer insights, market research techniques and effective management practices. Across the course, they’ll be equipped with the expertise and confidence to take on challenging marketing roles in various industries, ranging from multinational corporations to entrepreneurial ventures.

Whether their aspirations lie in brand management, digital marketing, market research or strategic marketing, our Master of Marketing Management will empower them to make a significant impact in their organization and excel in their marketing career.

Study a Master of Marketing Management at UC and they will:

develop the ability to create effective marketing strategies that align with organizational goals.

gain insights into consumer motivations, preferences and decision-making processes.

explore social media marketing, search engine optimisation (SEO) and content marketing, as well as virtual reality platforms that are used in digital marketing.

evaluate the economic and policy environment of Australian and international markets and how they affect business management.

use creativity, critical thinking, analysis and research skills to provide practical solutions to marketing problems.

increase their understanding of global markets, cross-cultural considerations and strategies for expanding into international markets.