Services and how they are designed and managed across the public, third, and private sectors are vital to the future of economies and societies across the globe. This innovative new Masters program uniquely integrates service management and service design in the context of a data-driven society, and is taught by academic experts from management, design and data-related fields.

It is intended for those who plan to build careers in service-related areas across the private, public and third sectors. It supports students to develop the critical, creative and data skills that are essential to their success.

Unlike other programs, this distinctive program considers service management and service design as part of an integrated whole. The University of Edinburgh cannot design services without understanding how they are to be delivered and managed, and university cannot manage services without understanding how and why they have been designed. Working from this perspective students will develop an engaged and critical understanding of service management and service design that will underpin their career development.

Developing core data skills, both analogue and digital, and an advanced understanding of the implications of service design and management, students will explore the core characteristics of ‘service’ and ‘services,' understanding how they can be designed, managed and delivered to add value to their consumers and users. They will look at the implications of the data-driven society for the service sector, and what this means for the management and design of services. The program will also give them a deep understanding of how value is defined, created and embedded in service delivery.