研究生证书 - 市场营销

韦斯特克里夫大学 - 尔湾

研究生证书 - 市场营销

概述

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项目概述 / Program Summary

The Graduate Certificate in Marketing prepares students with the knowledge and tools they need to be a marketing department director, manager, or officer. The program emphasizes the global aspects of marketing, the preparation of various specialized plans for marketing, sales, and advertising and the relationship between the marketing department and other departments of the firm.

Program learning outcomes:

Select solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories, that influence the relationship between markets nationally and globally taking into account economic and social-culture systems.
Have the ability to assess test marketing concepts and evaluate their application in marketing research.
Employ internal marketing as an effective method for small and medium-sized enterprises and evaluate challenges to international entrepreneurship.
Westcliff's business programs are now globally accredited by the Accreditation Council for Business Schools and Programs. Celebrating 32 years of excellence in global business program accreditation, ACBSP is the only organization offering specialized business accreditation for all degree levels, from associate to baccalaureate to doctoral degree programs, and the first to offer certificate accreditation.