The Certificate is designed to provide students with the tools to bring an idea to life, to innovate and to be persistent. They will explore ways to problem solve by piecing together the basic concepts of entrepreneurship, remove barriers and support change.  The basic concepts of entrepreneurship, market opportunity recognition, and new venture creation. Understand the entrepreneurial process at work in businesses other than traditional startups: corporate entrepreneurship, lifestyle businesses, franchises, non-profits. Understand the innovative mindset; distinguish between innovation, creativity, and entrepreneurship; identify different categories of innovation; understand misconceptions of innovation, and examine similarities and differences of individual and corporate innovation..