学期途径 - 国际大一课程 - 商业与管理 - 转入理学学士（荣誉学位）

萨塞克斯大学国际学习中心

学期途径 - 国际大一课程 - 商业与管理 - 转入理学学士（荣誉学位） - 市场营销与管理（含专业实习年）

概述

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项目概述 / Program Summary

Program Description

This program consists of a pathway program offered by StudyGroup at the International Study Centre at the University of Sussex followed by entry into a university program offered at the University of Sussex. In the International Year One programme, you will study courses related to your intended field of study alongside English to develop and enhance your skills as a student. Advancement into your intended program depends upon the successful completion of the pathway program.

International Year One in Business & Management will introduce you to technical principles while helping you develop your creativity, teamwork and problem-solving skills. You will progress to a wide range of business and management degrees with the confidence to think logically, coordinate projects and learn to effectively manage.

In this Bachelor of Science in Marketing and Management, equip yourself for the marketing challenges of the future. You’ll study a combination of marketing and management theory and practice. This helps prepare you for anything – from launching your own company to innovating at the heart of a global organisation.

You critically evaluate organisational and consumer behaviour, while learning the importance of marketing strategy, brand development and new product management. In the first year, you also develop a valuable understanding of economics, accounting and business law. In the subsequent years, your studies will include digital marketing, consumer behaviour, international marketing and marketing analytics and metrics.

This course prepares you for the workplace while offering the flexibility to tailor your degree to your career path. You’ll engage with dedicated professionals, and be challenged with new perspectives, ideas and approaches. You can also spend time enriching your experience by exploring different disciplines from across the University, or by applying for a placement or to study abroad.