In this unique program, students will spend their first year at the University of Waterloo's main campus, where students will gain a solid foundation linking creative design, globalization, business ethics, economics, and marketing.

For final three years, students will move to the University of Waterloo's Stratford School of Interaction Design and Business, located 45 kilometres west of the main campus. There, students will develop design-driven solutions to social problems and create new forms of cultural expressions in a global context. And thanks to the University of Waterloo's  project-based approach, students will also hone their collaboration and project management skills.