理学硕士 - 市场营销（N50012）

西英格兰大学 - UWE 布里斯托尔 - 弗伦查伊校区

理学硕士 - 市场营销（N50012）

概述

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项目概述 / Program Summary

If students are looking to forge themselves a career in marketing, the MSc in Marketing at Bristol Business School will give students a solid qualification, and the skills and insights, to lift them above other candidates in the job market, whatever their background or UG degree subject area.

This well-established and highly respected course will give students a thorough academic grounding in the subject, as well as developing their knowledge, experience and skills, to open the door to a wide range of rewarding marketing careers.

This is a fast-paced field, and the course is kept constantly updated and relevant to the latest developments in business practice. Students will develop a comprehensive grounding in:

Planning, strategy development and implementation
Analysis of customers, markets and industry
Marketing communications
Research, investigations and data analysis.

The course draws heavily on real-world issues, so students will learn the theory but also how to apply it to real-life situations. Students will also have plenty of opportunity to engage with employers, with guest lecturers from industry, and research opportunities where they can work on real marketing problems.