Students will develop an in-depth understanding of, marketing communications tools and activities, buying behaviour, target audience analysis and campaign planning. They will also learn how to develop communication messages, and undertake digital and traditional media planning.

DMU has one of the largest marketing departments in the UK and their staff include professors of international renown, who contribute to high-quality research and consultancy projects. Many of DMU's lecturers have worked in the industry and bring real world experience into the learning environment.

With extensive industry experience and research interest in key areas of marketing communications development, DMU's dedicated marketing lecturers will provide students with help and support throughout their studies, placement applications and graduate careers.