The field of data analytics is becoming increasingly more relevant and important. Insight-driven businesses are said to be growing at an average of more than 30 per cent each year, creating a demand for professionals skilled in data analytics. 

This course provides a broad understanding of information systems coupled with in-depth exploration of analytics knowledge and concepts to help students derive valuable information and insights from data. The course covers a range of subjects to prepare for a career in the sector, and benefits from insight from De Montfort University's internationally-renowned research institutes, embedding ethics and the impact of computing and technology within the modules. 

Professionalism within an industry context is emphasized throughout, with strong links to BCS, The Chartered Institute for IT. Students are exposed to industry-standard concepts, tools and technologies, exploring the fundamental underlying principles of data analytics. De Montfort University's teaching staff contribute to the field through internationally-recognised research or industrial consultancy, and many are members of centres that pioneer cutting-edge research.

On graduating from this course, students are equipped with the skills needed for successful careers in industry or academia, as competent and independent lifelong learners. The programme will prepare students for careers in fields such as data and systems analysis and design, system, security, project and knowledge management, big data architect roles, data consultant roles and business consultancy.