The students have a dedicated interest in marketing, sales and consumer behavior, this pathway concentrates on the interaction between customers and businesses in the global marketplace.

Students can study specialist marketing topics such as consumer behaviour, marketing communications, marketing research, marketing metrics and global marketing.

The BSc Business Management degree at Swansea University is the most established programme within the School of Management, known for producing highly skilled and commercial thinking business managers. Graduates have gone on to work for the world’s biggest brands including Shell UK, Marks & Spencer, Bloomberg and Tata. 

As well as specializing in marketing, this Business Management course will equip students with essential modern expertise in entrepreneurship, management consulting, operations management, finance, accountancy, strategy and human resources.