Confederation College’s Business – Marketing two-year diploma program places emphasis on learning key skills as well as developing a business work ethic that will assist students in getting ready to enter this exciting field. Marketing is all about analyzing customer needs and wants and building customer relationships. Students will build on their existing strengths and learn how to communicate effectively, conduct market research and analyze those results to make strategic decisions. Marketing student will develop their  ability to work as a member of a team, as well as strengthen their research and creative problem solving skills. Courses cover a variety of topics including advertising, advanced marketing, marketing research.

Graduates of Business - Marketing can find employment opportunities in marketing, communications, advertising, public relations, market research, social media marketing, event planning, digital online marketing, blogging, merchandising, customer service relations and more.